Proactive, integrated risk solutions that go beyond traditional insurance.
Combining deep industry expertise and responsive service, we help clients simplify complexity, strengthen their cultures, and protect their people. Bringing insurance, employee benefits, surety, workers’ compensation, safety, and HR together, we turn risk management into resilience, performance, and opportunities.
Our Purpose
Together, we make the difference. With our clients and for our clients. With each other and for each other.
Our purpose is the spirit behind everything we do. It’s about showing up for one another and for those we serve in ways that build confidence, partnership, and progress. We believe the strongest results come from genuine collaboration, where expertise meets empathy and where every person plays a part in making a difference that matters.
Our Core Values
Passion
Promoting leadership at every level of our organization and placing the client experience at the center of what we do.
Integrity
Doing the right thing, even when no one is looking. It’s about honoring commitments and acting with honesty and fairness.
Expertise
A mindset of 1% better every day. It’s about combining deep knowledge with curiosity, collaboration, and mentorship.
The Kraus-Anderson
Difference is easy to see.
It’s in how we show up, listen, and follow through–and in the results our clients feel every day.
It’s the confidence that everything is handled, nothing overlooked, and someone always has your back. It’s in the way we make complex insurance and compliance solutions simple, understandable, and actionable. It’s in having a true partner who listens, anticipates, and stands beside you through every challenge. It’s in the combination of deep industry knowledge paired with practical, real-world advice, helping you make smart decisions.
What sets us apart:
Deep Industry Expertise
We speak our clients’ language and bring years of hands-on, industry experience to every engagement.
Relationship-Driven Partnerships
We build genuine connections that turn everyday interactions into long-term trust.
Responsive and Reliable
We show up quickly, communicate clearly, and follow through every time.
Independent and Family-Owned
Independence keeps us agile, authentic, and true to our values, focused on caring for our clients.
An Integrated Team of Experts
We bring combined expertise across insurance, benefits, surety, claims, safety, and HR.
A 100-Year Legacy…
Kraus-Anderson Companies were founded more than 100 years ago on a principle that still guides everything we do: put our clients first. In 1936, Lloyd Engelsma purchased the company and kept it firmly in family hands.
He expanded into insurance in 1972, and his son-in-law Dennis Diessner soon took the lead. Jon Diessner joined his father at the firm in 2009 and became its leader when Dennis retired in 2024. Three generations. One enduring promise.
And The Foundation for Our Future.
A lot has changed since 1972. The pace of business is faster, expectations are higher, and the tools shaping our industry continue to evolve.
At Kraus-Anderson Insurance, we’ve embraced that change by finding smarter ways to surface risk, simplify complexity, and guide our clients with greater clarity and confidence, staying ahead of issues instead of reacting to them. By continuously evolving how we use technology and insights, we’re able to bring forward better answers faster without losing the human perspective that drives every decision.
What hasn’t changed is what matters most: real relationships, trusted advice, and a team that shows up when it counts.
Kraus-Anderson Insurance Founder, Lloyd Engelsma
Our Vision:
Deliver a client experience that redefines what an insurance partnership feels like, creating the difference.
Our vision stands on building relationships rooted in trust, collaboration, and genuine understanding. Every interaction reflects the difference we make through insight, responsiveness, and care. This is the standard we hold ourselves to, creating client experiences that create lasting impact.
“Our team takes pride in the partnership we build with our clients.
We operate as an extension of their team—bringing deep experience,
thoughtful insight, and a commitment to seeing things through so
they feel supported and confident in the decisions they’re making.”
